SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves optimizing content, improving site structure, and employing strategic techniques to increase organic (non-paid) traffic. The goal is to rank higher in search results, making it easier for users to find and access the website. SEO encompasses on-page factors, such as keywords and meta tags, as well as off-page elements like backlinks, with the aim of providing a better user experience and meeting search engine algorithms' criteria.
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